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Wednesday, February 21, 2007

Aiswarya Rai's sarees trigger a boom

Aiswarya Rai Hot

As the news about the gorgeous Hot Aiswarya Rai buying some Banarasi Sarees and other items spread, the handloom industry in Varanasi is witnessing a boom.

Aiswarya Rai, the Bachchan family's daughter-in-law to be, has recently bought some Varanasi Sarees for her wedding day, which appears to have fascinated a lot of women's attention across the country. And, the sudden surge in Banarasi Handloom Industry bespeaks that. "After Aiswarya Rai's sarees, cloth for Abhishek Bachchan 's Sherwani, a traditional attire for wedding day, was ordered. And with the demand of Abhishek Bachchan's sherwani, people have come to know that we also make designer clothes," said a weaver.

According to Saree traders in Varanasi, bulk orders for their wares have started pouring in.

Since the time Aiswarya Rai included Banarasi Sarees to Aiswarya Rai wardrobe collection, there has been a huge boom in the saree industry," said a saree trader.

After Aiswarya Rai bought Banarasi sarees, the market for Banarasi sarees has risen," said another saree trader.

The traditional but elegant Banarasi sarees have long been a proud possession of almost any Indian woman's wardrobe. But the news that former Aiswarya Rai may wear it on her wedding day has captivated one and all.

Banarasi sarees are good, and we are buying them because Aiswarya has also bought them," said a customer.

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