Aiswarya Rai's sarees trigger a boom

As the news about the gorgeous Hot Aiswarya Rai buying some Banarasi Sarees and other items spread, the handloom industry in Varanasi is witnessing a boom.

Aiswarya Rai, the Bachchan family's daughter-in-law to be, has recently bought some Varanasi Sarees for her wedding day, which appears to have fascinated a lot of women's attention across the country. And, the sudden surge in Banarasi Handloom Industry bespeaks that. "After Aiswarya Rai's sarees, cloth for Abhishek Bachchan 's Sherwani, a traditional attire for wedding day, was ordered. And with the demand of Abhishek Bachchan's sherwani, people have come to know that we also make designer clothes," said a weaver.

According to Saree traders in Varanasi, bulk orders for their wares have started pouring in.

"
Since the time Aiswarya Rai included Banarasi Sarees to Aiswarya Rai wardrobe collection, there has been a huge boom in the saree industry," said a saree trader.

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After Aiswarya Rai bought Banarasi sarees, the market for Banarasi sarees has risen," said another saree trader.

The traditional but elegant Banarasi sarees have long been a proud possession of almost any Indian woman's wardrobe. But the news that former Aiswarya Rai may wear it on her wedding day has captivated one and all.

"
Banarasi sarees are good, and we are buying them because Aiswarya has also bought them," said a customer.